Home' Spice Magazine : SPICE FEB 2017 Contents Leaders Forum
2016 was a busy and successful year for business
events in Brisbane. Just some highlights included
the Australian College of Health Serv ice
Management Asia Pacific Annual Cong ress, the 19th
International Congress on Tropical Medicine and
Malaria, the International Water Association World
Congress, and the Australian Engineering Conference
that brought a combined 6,000 delegates to the city.
This year kicked off with the exciting announcement
that for the first time ever, Brisbane will host Tourism
Australia’s signature incentives event, Dreamtime,
in 2017. We look forward to hosting global incentive
decision makers and showcasing what Brisbane as
Australia’s New World City has to offer.
The bureau will continue to feature Brisbane’s new
and unique venues, hotels and experiences through
comprehensive familiarisation programs during the
World Science Festival Brisbane in March. Brisbane’s
annual business events showcase – Brisbane Pop Up –
will also feature a special famil for interstate clients in
August. And of course, hosting Dreamtime in December
will be an exceptional opportunity for the global
incentives industry to discover Brisbane’s remarkable
General Manager, Brisbane Convention Bureau
incentive products and experiences.
Having expertise in key sectors such as science
and education, Brisbane has attracted a number
of other high-calibre events in 2017 including the
World Melanoma Congress, the Congress of the
International Society of Biomechanics, and the
International Conference for Adolescent Success.
We’ll also host the World Science Festival Brisbane
for the second year, providing a unique opportunity
for conferences to align with the festival’s program
and engage with key thought-leaders.
Trend-wise, Brisbane’s reputation as a knowledge
centre means it has long been a destination of choice for
association meetings. Our welcoming and vibrant city is
also attracting greater interest from the incentives market
with more requests coming through than ever before.
Another emerging trend is the preference to align
conferences with major events. One example is the Asian
Animation Summit which coincided with the Asia Pacific
Screen Awards and Brisbane Asia Pacific Film Festival in
2016. Along with heightening the delegate experience,
this alignment fostered important connections with
the film industry which contributed to the summit
organiser's decision to return to Brisbane this year.
As far as infrastructure goes, Brisbane currently
has more than $10 billion of infrastructure and major
project works in the pipeline.
This year will see new hotel and event space
openings including Sage Hotel on Fortitude Valley’s
trendy James Street, W Hotel on George Street and
a twin Pullman and Ibis hotel complex adjoining a
new Brisbane Airport conference centre. The boutique
Emporium Hotel Southpoint at South Bank is also
scheduled for completion in late 2017.
The $1.35 billion Brisbane Airport new parallel
runway project is well underway and will significantly
boost air services to the city, while the Port of Brisbane
is planning a $100 million cruise ship facility.
Construction has also kicked off on the $3 billion
Queen’s Wharf integrated resort development that will
transform the face of Brisbane through a new leisure,
tourism and entertainment precinct set to open in 2022.
In 2017 the ‘Team Brisbane’ approach to providing a
seamless event planning experience is stronger than
ever. As part of the city’s economic development board
Brisbane Marketing – the Brisbane’s Convention
Bureau is also unique in that we can offer clients
unrivalled access to local influencers and thought-
leaders across industry, academia and government. We
look forward to showing Spice readers how Brisbane
can exceed their event expectations in 2017. ■
Hosting Dreamtime in
December will be an
exceptional opportunity for the
global incentives industry to
discover Brisbane’s remarkable
incentive products and
Construction has begun on Queen's
Wharf (artist's impression)
22 Spice February 2017
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