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What are the big rules in your life? I'm not
talking morals or values. I'm talking rules;
the things we accept and follow because
someone, somewhere once said 'this is
how we do things'.
But who was that? And when were
those rules made?
It's one thing to follow rules that have
an empirical grounding but what of rules
around etiquette, tradition and 'industry
Who said that a formal dinner had to in-
volve tables? Why does dessert come at the
end of the meal? Why aren't there black tie
There's no point breaking rules just for
the sake of it but it's certainly worth asking
the question if it means you come up with
Our industry recently lost one of its
great innovators. David Grant's genius
was in his ability to subvert things, turn
everything upside down and make the
impossible a reality.
The world recently lost David Bowie,
another master of topsy-turvy creativity.
Not everyone can get away with what
David Grant did, and not everyone has a
Ziggy Stardust alter ego in them, but every
event presents opportunities to create
something new and surprising.
It's hard to be good and it's even harder
to be great, but the one thing that I know
about the Australian events industry is that
it's full of smart operators, brilliant problem
solvers and extraordinary creatives.
In this issue of the magazine, we hear
from some of the industry's best in the an-
nual Leaders Forum, get the lowdown on
how to market your exhibition stand, take
a look around Tasmania, Port Stephens, the
Hunter Valley and Newcastle, and find out
everything you need to know about the
Here's to a year that takes excellence in
the Australian events industry to a whole
Forget the rules
4 Spice February 2016
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