Home' Spice Magazine : SPICE NOV 2015 Contents An extrovert's dream holiday is an introvert's
worst nightmare so how do you design an
incentive program for a group that includes
both personality types? And why should you cater
to the different personality needs within a group?
Thode said, "There will always be superstars but
there are also shining stars -- people who, with the
right encouragement, can become superstars".
She explained that the goal of a successful incen-
tive program should be to encourage achievement
"Achievement creates a win/win situation whereas
competition creates winners and losers," said Thode.
She also said that it's better to encourage people
to try for their personal best rather than competing
against their colleagues or peers.
"Some people will just think, 'What's the point?
X always wins' which creates a defeatist attitude.
When people compete against themselves, it creates
a dynamic of pride," she explained.
Subsequently, targets should be set on an individ-
ual's capability, rather than as a group.
Gen Y and Gen Z are especially attuned to ad-
versarial dynamics. Thode said,"They're very tribal.
They're pack animals. They want everyone to be
involved and they value inclusiveness, sharing, com-
munity and togetherness."
The point of an incentive program is to attract
talent, retain staff and keep them engaged. Finally, if
the incentivisation really takes root, it will also turn
staff members into passionate brand advocates and
that is something that money can't buy. n
A perfect match
Spice caught up with leadership and management
specialist Leah Thode from Inasphere to find out how
to create the right incentive program for your team.
Three steps to incentive success
Step one: Tailoring
The first step of creating an
effective incentive program is
consultation. Meet with the man-
agers to define the objectives
of the program. Ask them to
get their teams to fill out a basic
personality profiling test such as
they have completed these
tests, get the managers to send
them along to you to collate the
Step two: Tying in personality
preferences and values
If possible, meet as a group and
get them to explain who they
are, what their goals are and
how personal values tie in to
work out what incentive options
and choices would work for
them. Another option is to split
the introverts, extroverts and 'in
the middles' into three groups
and ask them to draw their
perfect weekend or holiday.
This will give you an idea of the
types of activities the group are
interested in and the best way to
individualise the program.
Introverts will probably draw
lots of pictures of one person
reading a book, watching TV or
having dinner with a small group
of friends, whereas extroverts will
draw things like large groups of
people having drinks, going to or
participating in sporting match-
es, or going out dancing.
If you then have to go on and
create a program for this group,
you need to take into consider-
ation the fact that the intro-
verts prefer optional activities;
they will be happy to travel
with the group so long as they
are not forced to participate
in everything and get ample
'down time'. The extroverts will
want a program where there's
plenty of high energy things to
do and lots of interaction.
This is a simplification and further
research into the personality
types of the group will provide
more information as to the types
of activities the group will enjoy.
i.e. problem solving activities
like The Amazing Race, versus
creative activities like a cooking
class or art class. If you do need
to combine everyone into one
group, you need to find a way
to allocate the right tasks to the
right people i.e. give the prob-
lem solvers the job of project
managing the recipes while the
creatives get on with present-
ing the food and creating the
Step 3: Over-delivering on the
promise - delight and surprise
You've managed to get the
group there through their hard
work, now it's your turn to apply
your strengths and over-deliver,
delight and surprise your group.
Where appropriate, it's a good
idea to create a way of the par-
ticipants sharing their experienc-
es, whether it's through using a
social media hashtag, creating
a private photo album or inviting
a photographer or videographer
along on the trip.
For more information about
Leah Thode, please visit www.
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